Tovik

Project Type Professional Work

Scope of Work Concept Development, Creative Direction, Brand Identity, Mascot Logo Design

My Role Lead Graphic Designer

Duration November 2024 - January 2025

Tools Adobe Illustrator

Creative Team Sparc Cooperative Team

Project Overview

Tovik ( Tovik.app ) is a multilingual online translation tool designed to be an affordable solution for small business owners, startup founders, and non-profit organizations with growing teams to reach their audiences worldwide.

From Idea to Outcome

Challenge

Online multilingual translation plugins often lack a clear brand identity and fail to communicate their purpose effectively. Many rely on traditional corporate or overly technical visual styles, making them feel less approachable and engaging to users.

Solution

Create a cohesive branding for a live multilingual online translation tool that can stand out of other competitors and rather be unique style than corporate and modern traditional styles. I developed a separate brand that is slightly different from Kori's branding, as Tovik is a standalone product. My approach to the Tovik branding was to utilize the translation character from Kori Branding as a translator role. I focused on creating a brand that feels unique, friendly, helpful, and trustworthy. By exploring several distinct visual concepts, I was able to balance creative freedom with differentiating translator character from Kori Branding and thoughtfully using a complementary color palette between orange and blue, and same typography to build a cohesive identity that works across the multilingual online tool platform.

Outcome

Each design decision was made to enhance clarity, reduce corporate style, and balance between security and calmness while maintaining a friendly feel as a tool, and help the brand stand out in a competitive translation online market.

This project was undertaken while I was a Lead Designer at Sparc Cooperative in 2025.