Tovik is a multilingual translation plugin that is an affordable tool for small business owners, startup founders, and non-profit organizations with growing teams to reach their audiences worldwide.
Type: Sparc Cooperative Product Project
Role: Branding Designer, Animation Designer, Graphic Designer
Tools: Adobe Illustrator, Adobe Photoshop, Figma
Problem
Multilingual translation plugins are often costly and provide only limited language support, unreliable language translation, and limited user experience options for worldwide use, constrained by the prevailing software industry. Most plugins require a subscription.
Solution
As a design and marketing team, we conducted marketing research to achieve our goal and better understand users' needs for the translation plugin. Our goal is to bring the Tovik app to life by enabling users and audiences worldwide to connect through unlimited translation access and a full range of language support.
We offer a solution that translates content into over 130 languages with a single click and detects language preferences and translates users' content. Users can install it on their existing websites to help communicate with their audience in languages from around the world.
Outcome
Since Tovik is a premium version at an affordable price, it offers unlimited multilingual translation, and no subscription is required. Our beta users show their support for our product and consider it a valuable tool because of the language support it offers in other countries.
The Strategy
We wanted to develop a brand that is slightly different from Kori's branding. Tovik is a standalone product that can be purchased individually or as part of the Kori bundle. I utilized the translation character from Kori to create a translator role for the multilingual translation plugin.
As part of the Kori bundle programs, I borrowed the translation character from the Kori branding, incorporating it into Tovik's own branding. I used the same typeface from Kori for the Tovik logo to keep a consistent branding, which is Brother 1816 Printed Bold typeface. I adjusted the lower ascender of the 'k' to match the height of 'ovi' and to balance the Tovik character with its two chat bubbles.
I created a complementary color palette between orange and blue to make each color stand out and feel eye-catching, aiming for a friendlier, less corporate branding style.
Color Palette
I use the light blue color as an accent. The combination of blue-greyish and orange hues pairs well with light blue. The mixture of dark blue-greyish and orange hues feels like a welcome, strong, and reliable one, while the light blues feel refreshing and friendly. The overall color palette feels balanced between security and calmness while maintaining a friendly feel.
Typography
1) Brother 1816 Printed Bold (Primary font) - used within headers and subheadings
2) Articulat CF Normal (Secondary font) - clean, clear, and readable typeface for body copy
Supporting Elements & Accents
Branding in Action & UI Implementation
