Unlimited.AI is a user-friendly online investment tool that delivers transparency, efficiency, and insights. This tool transforms complex financial data into easy-to-understand insights using AI-powered automation, catering to the needs of investment and finance professionals.
Type: Sparc Cooperative Client Project
Client: Unlimited.AI Team (Unlimited.ai)
Tools: Adobe Illustrator, Figma
Problem
The Sparc Cooperative team and I had the opportunity to work with our external client, Unlimited.AI, a startup company specializing in investment portfolio management, earlier this year. They needed a logo and brand that could convey the meaning of Unlimted.ai as an investment technology and software business. They want a brand that stands out to investors, marketers, economists, and financiers.
Solution
As a lead graphic designer, I provided creative direction on branding identity and logo design for this project. I aim to create a logo that stands out with something unique and modern, rather than using the traditional corporate style often seen in finance and investment logos. The branding for Unlimited.AI has been thoughtfully designed to ensure that the logo's meaning strongly resonates with its visual appeal, creating a cohesive and impactful identity.
Outcome
Our clients expressed their confidence that my proposal has been approved. Following the conclusion of our commission and the offboarding process, the Unlimited.ai logo as a logo mark continued to be used across their website. Both the typeface and brand identity were adjusted to align with their chosen wordmark and preferences. It is essential to note this change.
The Strategy
Color Palette
A blue color palette was chosen, blending dark and light shades to create a sense of trust, freshness, and clarity. The black adds a touch of power, while white brings safety, cleanliness, and brightness, helping to streamline the look of the site. Using a soft-light blending mode, the design gains depth and a lively, tech-inspired vibe.
Typography
1) Kepler Std / Bold Display: The primary font is the default typeface and is used within wordmark, headers, and titles.
2) Muli / Regular: The secondary font is a clean, clear, and highly readable typeface for body copy.
Logo Design Concept
The logo features the letter 'U' with a 4-point star on the right side of the 'U'. The legs or stems of the 'U' letter depict two papers facing each other, in the shape of the 'U', representing the left paper transitioning into the new paper. It also displays a four-point star on the right, conveying the artificial intelligence's ability to transform complex data into easy-to-understand information. The shoulder of the 'U' supports the two legs on both sides as it transitions from the left to the right of the legs. Overall, it forms a U-shaped star, serving as the logo for 'Unlimited.ai.'
