Project Type:
Sparc Cooperative Product
Scope of Work:
Brand Identity
Logo (Mascot) Design
Creative Direction
My Role:
Lead Graphic Designer
Tool:
Adobe Illustrator
Timbii is a multilingual communication application designed for friends and family, offering in-person and remote translation options in real-time.
Problems
Most multilingual translation applications often reach a wider audience in the communication application market, but have limited language support, unreliable translations, and few user experience options. Most competitors' branding appears modern, corporate, and traditional in its communication tools.
As a Sparc team, we have always aimed to make Timbii easier for people to connect and understand each other in everyday conversations with friends and family in multilingual environments by breaking down language barriers. We believe in making communication easy and accessible, fostering connections, and encouraging everyone to express themselves freely with tone settings both remotely and in person. Timbii features live translation through chat messages, voice-to-text, and translation messages.
Solutions
• Develop a consistent mascot branding across the application.
• Craft a strong and friendly typographic hierarchy with clean and sans-serif typefaces.
• Develop a unique, charming, and adorable non-corporate mascot logo that clearly reflects its role as a communication tool.
Outcomes
As I narrowed down to one and the best creature out of multiple mammal creature options, and carefully chose the right one for Timbii mascot branding, Sea Otters are the best creatures represented in their personalities and approaches to others, ensuring the concepts are aligned with communication, connection, and a friendly tone.
Color Palette
I aim for the color palette to be minimalist design movements and contemporary aesthetics.
Vibrant Coral tone evokes warmth, optimism, calmness, and encouragement, making it ideal for text highlights, displays, and icons as elements.
Light Sand Dollar tone conveys safety, warmth, and trust, balancing the background and color visual elements. This tone was also implemented into Timbii's feature on cheeks.
Dark Chocolate tone can evoke feelings of security and belonging, reflecting the sense of connection between family and friends in communication. This tone was also implemented into Timbii's features as an outline of the body and its face.
Misty Blue tone is associated with a sense of gentleness, calmness, peace, and organic friendliness.
Why choose sea otters as a mascot brand?
Based on my research, sea otters display a wide range of positive personality traits and social behaviors. Most sea otters have friendly dispositions and show positive approaches toward others, including humans and birds. They are also well-known for being very family- and friend-oriented.
Their personalities are: outgoing, personable, playful, responsive, warm, talkative, friendly, networkers, greater communicator, compassionate, enthusiastic, and social.
Sea otters are the perfect characters to align with my vision and ideas for a friendly communication mascot. I wanted to create a brand that feels different from the typical tech, corporate, or traditional styles, such as those used by competitors like WhatsApp or Messenger.
Noted: This image below was created by Magific's AI platform using my mascot design to transform it into how Timbii would look as a realistic mascot.
